从中医看品牌本质
<span style="FONT-SIZE: 10.5pt; FONT-FAMILY: 宋体; mso-hansi-font-family: 'Times New Roman'; mso-bidi-font-family: 'Times New Roman'; mso-font-kerning: 1.0pt; mso-ansi-language: EN-US; mso-fareast-language: ZH-CN; mso-bidi-language: AR-SA; mso-ascii-font-family: 'Times New Roman';"><strong>从中医看品牌本质<br/><br/></strong><span lang="EN-US" style="FONT-SIZE: 10.5pt; COLOR: black; FONT-FAMILY: ˎ̥; mso-bidi-font-family: 'Times New Roman'; mso-font-kerning: 1.0pt; mso-ansi-language: EN-US; mso-fareast-language: ZH-CN; mso-bidi-language: AR-SA; mso-fareast-font-family: 宋体;"><font face="宋体, MS Song">“</font></span><span style="FONT-SIZE: 10.5pt; COLOR: black; FONT-FAMILY: 宋体; mso-hansi-font-family: ˎ̥; mso-bidi-font-family: 'Times New Roman'; mso-font-kerning: 1.0pt; mso-ansi-language: EN-US; mso-fareast-language: ZH-CN; mso-bidi-language: AR-SA; mso-ascii-font-family: ˎ̥;">品牌</span><span lang="EN-US" style="FONT-SIZE: 10.5pt; COLOR: black; FONT-FAMILY: ˎ̥; mso-bidi-font-family: 'Times New Roman'; mso-font-kerning: 1.0pt; mso-ansi-language: EN-US; mso-fareast-language: ZH-CN; mso-bidi-language: AR-SA; mso-fareast-font-family: 宋体;"><font face="宋体, MS Song">”</font></span><span style="FONT-SIZE: 10.5pt; COLOR: black; FONT-FAMILY: 宋体; mso-hansi-font-family: ˎ̥; mso-bidi-font-family: 'Times New Roman'; mso-font-kerning: 1.0pt; mso-ansi-language: EN-US; mso-fareast-language: ZH-CN; mso-bidi-language: AR-SA; mso-ascii-font-family: ˎ̥;">一词起源于</span><span lang="EN-US" style="FONT-SIZE: 10.5pt; COLOR: black; FONT-FAMILY: ˎ̥; mso-bidi-font-family: 'Times New Roman'; mso-font-kerning: 1.0pt; mso-ansi-language: EN-US; mso-fareast-language: ZH-CN; mso-bidi-language: AR-SA; mso-fareast-font-family: 宋体;"><font face="宋体, MS Song">1 9</font></span><span style="FONT-SIZE: 10.5pt; COLOR: black; FONT-FAMILY: 宋体; mso-hansi-font-family: ˎ̥; mso-bidi-font-family: 'Times New Roman'; mso-font-kerning: 1.0pt; mso-ansi-language: EN-US; mso-fareast-language: ZH-CN; mso-bidi-language: AR-SA; mso-ascii-font-family: ˎ̥;">世纪早期西方社会，是由商标慢慢的衍生而来的。在近两个世纪的发展中，有关品牌的理论和工具层出不穷，有的营销人员认为品牌就是标志和信誉，品牌管理的对象是品牌形象；有的认为品牌与企业核心竞争力有关，核心竞争力就是以企业文化为基础的品牌等等，一时之间百家争鸣，蔚为大观，中外学者专家在不同的时间段，不同的环境从不同的角度对品牌的分析和认识也不一样。其实没有谁对谁错；合适才是标准，当西方的品牌管理系统在中国生根发芽，茁壮成长的时候却为中国企业如何正确看待品牌，如何正确运用品牌带来了无限的困惑，面对如此多的品牌观点，企业不知所措。面对如此境况，我们的企业真应该静下浮躁的心境，理清思路，从本质上正确看待品牌。<br/><br/></span></span>[attach]37[/attach]<br/>页:
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